Inclusive, natural and organic makeup, skincare and beauty products.
We’re a family-owned business based in the UK, producing a range of organic, plant-based makeup, skincare, hair care and beard care products.
Our focus is on using natural ingredients to create pure, effective cosmetics. Free from common skin irritants, our range is suitable for all skin types, including sensitive skin.
How it all began
Whilst working as a makeup artist, MoMineral co-founder Omolara Tayo-Sobajo became frustrated with the lack of quality makeup options for women with darker skin. Often forced to mix different colours to create an accurate shade, Omolara found many of the products on the market were too heavy, caused breakouts and gained an orange hue when they warmed through skin contact.
After discovering mineral makeup, Omolara was quickly impressed not only with how effectively it worked, but also with the skin benefits which made it a great choice for all skin types, including sensitive or older skin.
As a black-owned business, MoMineral initially launched a much-needed range of healthy, natural mineral makeup for darker skin tones in the UK – finally filling a gap in the market for high-quality makeup options for women of colour. The products proved popular, and over time the range has expanded to be a fully inclusive makeup brand, with 25 shades of mineral foundation available for all skin types and tones.
Alongside the expanded makeup range, MoMineral also produces a range of skin care, hair care and men’s grooming products - all following the brand’s ethos of using highly effective natural ingredients to be kind and gentle to your skin and the planet.
Beauty you can trust
All MoMineral products are developed to be suitable for even the most sensitive skin. Unlike some other mineral brands, our products are free from harmful nanoparticles and skin irritants such as bismuth oxychloride and titanium dioxide.
We promote cruelty-free beauty: none of our products are tested on animals. The makeup, skincare, hair care and beard grooming ranges are halal and vegan (with the exception of the Beard Balm, which contains beeswax). Our ingredients are GMO-free.
All MoMineral products are developed and manufactured by ourselves at our base in the UK. The process is overseen by our co-founder, Omolara, who, alongside many years of experience as a professional makeup artist, also holds an MBA in Entrepreneurship, a degree in Microbiology and a diploma in Cosmetic Formulation. Her expertise goes into ensuring that every product we produce is effective, safe and kind to your skin.
Our products are all fully tested and are UK & EU compliant through an independent cosmetic safety assessment (CPSR).
If you have any queries about MoMineral or any of our products, we’re always happy to help! Get in touch with us via firstname.lastname@example.org
Here are a couple of our frequently asked questions:
What are the benefits of mineral makeup?
Mineral makeup is much healthier for your skin than traditional makeup. Traditional makeup can often block pores and stop your skin from breathing, causing breakouts. This in turn requires more makeup to cover up – and the vicious cycle begins.
Mineral makeup is non-comedogenic, which means it doesn’t block the pores. This allows you to have the coverage of makeup whilst your skin can still breathe underneath. This benefit is boosted by the inclusion of ingredients such as kaolin, which can help to soothe and heal skin.
When used regularly over time, mineral makeup can help to improve your skin’s health and appearance. What’s more, it’s gentle and effective for all skin types!
Does MoMineral makeup provide sun protection?
Our products contain non-nano zinc oxide, which provides light sun protection. However, it’s always recommended to still wear sunscreen alongside your mineral makeup to fully protect your skin.
Where are MoMineral products produced?
Our products are created by ourselves – from the development phase right through to manufacture and distribution. We’re based in Derby, UK, where we manufacture MoMineral products from our premises.
How do I find the right foundation shade?
Take a look at our video tutorial to find out how to check which shade is right. We have samples available in loose foundation and cream foundation, so that you can test out the best shade for your skin. If you’re nearby, you can come and visit us in store for foundation matching. And if you get stuck or need advice, get in touch with us – we’re here to help!